Key Stage 4

The following talk is suitable for 15 year olds and above.

Leisure & Tourism

What’s it all about?

This is primarily a discussion based session and a certain amount of “audience participation” is required to get the most from it.

We start with a look at the background of Blue Planet Aquarium. How we got here. When we got here and why we did. Students look at the aquarium as a product and discuss the ways in which we market our product and who the marketing is aimed at. Different styles of analysis are considered including PEST, SWOT and the Boston growth share matrix.

We ask the question “What is good customer service?” and discuss ways in which
we can successfully deliver this.

Things to find out...

• Who are our local competitors?
• What is our “Tag line”?
• How much do we charge for entry to the Aquarium?

This session is proving more and more popular and can often be tailored to suit specific groups needs.